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Everything is made by hand I 5-10 working days for dispatch

    STONE ATH. WEAR - EST. 2020


    STONE was born from a love of fitness and bold design in London, UK. Our personal sport of choice happens to be Crossfit® and Weightlifting. We crush ourselves in WODs, we tear our hands lifting barbells and we stand side by side with the community. We sweat and strive to be better like everyone from the commercial gym goer to the highest level athlete. STONE has a design focused mentality, that uses the highest quality materials built to last through the toughest WODs and day to day life. We are always on the lookout for the best and trending fashions and products to bring to you. 

    We're a small business, so we put lots of care, thought and time into all of our products. We take pride in producing high quality designs and illustrations on every product. Everything is professionally designed in-house, printed and then shipped straight to you.

    Our desire is to be more than just placing a logo on a t-shirt. It is to provide creative and design focused apparel and gear that will look awesome during your training, on the street or anywhere you want to show your passion for fitness!

    Our Vision

    STONE'S vision is a line of fitness apparel which is more than just a logo on a t-shirt. With a design focused mentality that offers unique clothing which is different, daring and makes a statement.

    STONE's Mission Statement:

    STONE's mission to design and clothe those no longer content with the boring and mundane. We stand side by side with you. We lift, run, jerk, jump, row and kip. We are not restricted by the normal parameters of fitness. We are a community of like-minded athletes who want show passion for the sport they love!

    Read below to meet the founder!


    Owner / Designer / Crossfit® Member / Weightlifter

    I have been doing CrossFit® since July 2019 at CrossFit GYM1971 SW in Wimbledon, UK, and professionally a graphic designer since 2013. I created STONE because of my love for design, CrossFit®, and the Weightlifting industry. I saw a gap in it and wanted to fill it with bold and cool graphics. As part of the CrossFit®, Weightlifting community and a graphic designer, I want to be able to outfit you with stylish, edgy and durable clothes and accessories to make a statement in!

    I grew up not very athletic at all and was not interested in fitness until I found CrossFit® and Weightlifting. I want to be able to provide you with awesome looking streetwear that can be used in any sport or everyday life.